Last month, CircleUp hosted a webinar (access the deck here) with our friends at FinOptimal about all things ERP aka enterprise resource planning. FinOptimal offers accounting and bookkeeping-as-a-service powered by technology.

Here are my takeaways from that conversation.

In my conversations with consumer brands, the topic of ERP comes up…


Finally. 2021. It’s here. And, we’re all wondering, what’s this year going to be like for everyone? As an in investor in consumer products, I’m constantly thinking about what people need and the next big trend. Here are my 5 predictions for 2021.

Photo by Olya Kobruseva from Pexels (https://www.pexels.com/photo/composition-of-clipboard-and-stationery-5417625/)

Originally published as a Twitter thread on…


In the consumer brand world, a celebrity founder or investor has often demonstrated an ability to move the needle at early stages. Even within CircleUp’s equity portfolio, we’ve seen brands benefit from these partnerships/investments — just take a look at Liquid IV, Kosas and Art of Sport.

Despite the investment…


What do Brands Need to Know?

By: Karen Howland, Aditi Dash

Source: Tony Webster from Minneapolis, Minnesota, United States, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

We love Costco here at CircleUp. It is legitimately Aditi’s favorite store. Why? It comes down to one word: value. That’s what most Costco shoppers are looking for — whether they are in the market for electronics, food &…


This article was originally published for StartupCPG. Let me know what you think — I’m on LinkedIn and Twitter.

Investors like a story. When talking to founders of early-stage brands, the most compelling ones are those that can communicate their narrative to the rest of the world (customers, retailers and…


It has been almost 60 days since most of the nation went into quarantine, and Amazon has been top-of-mind for consumers, brands, CEOs and investors. …


Brand discovery is getting tougher. Consumers don’t want to browse supermarket aisles for new brands, and supermarkets have been prioritizing incumbents. We can already see this emerging in early data. …


The CircleUp team first met Chris Hunter in 2017, early in his journey in making Koia the leading plant-based beverage company in the United States. …


Two weeks ago, CircleUp hosted a lunch for CPG buyers, brokers, merchandisers, sales/marketing/finance consultants, etc. Bringing together different perspectives (including experts on Amazon, Costco Wholesale, Whole Foods Market, along with emerging ways to shop i.e. Stockwell) was eye-opening. Here are my 5 takeaways (all views are my own).

  1. We live…


As a beauty investor, I’m always thinking about the demands that society places on women (and increasingly men) to look good. This week, I attended the Indie Beauty Expo in Los Angeles, California, where beauty & personal care brands show-off to buyers, investors & influencers. …

Aditi Dashputre

Product obsessed. People focused. Easily intrigued. Rarely impressed.

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